Consumer Psychology and Behaviour Design

Decoding User Interviews: A Practical Guide for Curious Designers

Gary van Broekhoven

Published on: 16/04/2025

Learn how to plan, conduct, and analyse user interviews like a pro using the GRAMS framework and grounded theory. Decode what users really think—and turn insight into action.

Behaviour DesignConsumer Psychology

Peeking into People's Lives (Without Being Creepy): A Beginner’s Guide to Ethnographic Research in UX

Gary van Broekhoven

Published on: 08/04/2025

Discover how ethnographic research helps UX designers uncover real user behaviours, build empathy, and design better products by observing users in their natural environment.

Behaviour DesignConsumer Psychology